PRIVACY POLICY
Privacy Policy
Last Updated: April 20, 2026
This Privacy Policy describes how Marcelo Henrique Vignola Coelho ("Marcelo Vignola") collects, uses, and protects the information of users who visit the site. Transparency and the security of your data are priorities in my operation.
1. Information We Collect
To provide the best possible experience and optimize our Design and Consulting services, we collect two types of information: Data provided by you: Information voluntarily entered in contact forms, such as name, email address, company name, and project details. Browsing data (automatic collection): IP address, browser type, pages visited, time spent, clicks, and interactions with the site interface.
2. Use of Third-Party Tools and Technologies
To understand user behavior, perform performance analysis, and execute digital marketing strategies, this site uses the following tools: Google Analytics: For traffic metrics and general behavior on the site. Google Ads & UTM Parameters: To track the origin of traffic and measure the effectiveness of acquisition campaigns. Hotjar: For qualitative analysis of user experience, including heatmaps and anonymous session recordings, allowing for optimized interface usability. Meta Pixel: For conversion measurement and creation of custom audiences for ads on Meta platforms (Facebook and Instagram).
3. How We Use Your Data
The information collected is used exclusively to: Respond to budget requests, questions, and commercial project proposals. Analyze site performance and identify opportunities for improvement in user experience (UX). Personalize and optimize digital marketing campaigns, displaying more relevant content and ads.
4. Information Sharing
Your personal data is not sold, rented, or commercially transferred to third parties. Sharing occurs only with the providers of the technological tools listed above (Google, Meta, Hotjar), operating under each platform's privacy guidelines, strictly for the analytical and marketing purposes described.
5. Your Rights (LGPD and GDPR)
In compliance with the General Data Protection Law (LGPD) and international regulations, you have the right to: Confirm the existence of processing of your data. Access the data we hold about you. Request the correction of incomplete or outdated data. Request the deletion of your data from our contact databases.
6. Security
We adopt appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
7. Changes to these Policies
This policy may be updated periodically to reflect changes in our practices or legal obligations. We recommend that you review this page occasionally.
8. Contact
If you have any questions about this Privacy Policy or wish to exercise your rights regarding your data, please contact us via email: marcelo.vignola.coelho@gmail.com
Marcelo Vignola
Brazilian designer focused on interfaces, product, and visual direction for brands that want sharper perception, clarity, and conversion.
© 2026 Marcelo VignolaUI/UX, product design, and digital experiences with intention.